The Task

To build awareness and drive registrations to the Ultimate BMW Driving Experience, alongside the launch of the BMW 2 Series Coupe.

Responsive design across all devices

3-day on-site stakeholder workshop

The Solution

During my previous art directing role at Mi9, we developed an interactive idea that allowed the target audience to experience the BMW Ultimate Driving Experience through a virtual version of the Phillip Island race track online - building excitement for the real event and allowing attendees to practice their laps before the day. Teamed with lifestyle content designed to appeal to the target audience, the website provided a rich and engaging experience for current and potential BMW drivers.