To build awareness and drive registrations to the Ultimate BMW Driving Experience, alongside the launch of the BMW 2 Series Coupe.
Responsive design across all devices
3-day on-site stakeholder workshop
During my previous art directing role at Mi9, we developed an interactive idea that allowed the target audience to experience the BMW Ultimate Driving Experience through a virtual version of the Phillip Island race track online - building excitement for the real event and allowing attendees to practice their laps before the day. Teamed with lifestyle content designed to appeal to the target audience, the website provided a rich and engaging experience for current and potential BMW drivers.